Erik has spent 20+ years turning data into better decisions.

Erik Schulz founded Newbridge Advisory to give operating executives a view of their customers they can check: how satisfied they are next to competitors' customers, why they switch, how they see the price and what they still need.
Before founding Newbridge, Erik spent two decades in strategy and operations leadership roles at companies ranging from $20M to $6B in revenue. The common thread across every role: using data and analytics to drive better strategic decisions.
Gartner
Led analytics and advisory operations for Gartner's global research organization. Designed client retention analytics contributing to $145M in contract value uplift.
Medidata Solutions
As SVP of Strategy and Corporate Development, developed the integrated platform strategy that shifted Medidata from 10+ standalone products to a unified platform, driving $75M in incremental revenue. Led the acquisition and integration of three companies.
McKinsey & Company
Consulted on strategy, operations and financial performance for clients across technology, financial services and pharmaceuticals, with a deep data and analytics focus.
SAP, eBay Enterprise, Calero Software
P&L responsibility for product lines and go-to-market operations. Launched new products generating $180M+ in first-year revenue.
Education
Harvard Business School, MBA. University of Bayreuth, Germany, Master and Bachelor of Business Administration, Marketing and Finance.
Every study is led by Erik and can be checked against its sources.
- Erik leads every study from the first call to the final recommendations
- Every number traces back to the customer evaluations behind it
- Recommendations come from someone who has run product lines and go-to-market teams, written for the people who run them now